30 Content Marketing Stats You Should Know

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Material continues to rule most marketing strategies, and there is evidence to support my assertion.

Basically, content marketing is an important aspect of any digital marketing method, whether you’re running a small local service or a large multinational corporation.

After all, material is indisputably the extremely lifeblood upon which the web and social networks are based.

Modern SEO, for all intents and functions, has actually efficiently ended up being enhanced content marketing as Google needs and benefits organizations that create content showing Proficiency, Authority, and Credibility to the benefit of their clients.

Content marketing includes producing and sharing valuable, pertinent, entertaining, and constant content in various text-based, video, and audio formats.

The main focus must be on attracting and keeping a plainly defined audience, with the supreme goal of driving profitable consumer action.

However with a lot material being produced and shared every day, it’s important to remain updated on the most recent patterns and best practices in content marketing to keep up.

To assist you do simply that, here are 30 content marketing data I think you should know:

Content Marketing Usage

The number of services are leveraging content marketing, and how are they preparing to discover success?

  1. According to the Content Marketing Institute, 73% of B2B online marketers and 70% of B2C marketers use content marketing as part of their general marketing technique.
  2. 91% of marketing pros surveyed by Semrush achieved success with their material marketing in 2021.
  3. A B2B Material Marketing Study conducted by CMI discovered 40% of B2B online marketers have actually a recorded content marketing method; 33% have a technique, however it’s not documented, and 27% have no method whatsoever.
  4. Half of all marketers say they outsource some material marketing.
  5. The pandemic increased content use by 207%.

Material Marketing Technique

What strategies are content marketers utilizing or discovering to be most effective?

  1. 83% of marketers think it’s more effective to produce greater quality material less typically.
  2. In a 2022 Statista Research Study Study of online marketers worldwide, 62% of participants said they believed it was very important to be “constantly on” for their customers, whereas 23% thought content-led interactions were most effective for tailored targeting functions.

Types Of Material

Material marketing was associated with posting blog sites, but the web and material have developed into audio, video, interactive, and meta formats.

Here are a few stats on how the numerous kinds of material are trending and carrying out.

  1. The leading three types of content being created by marketing groups in 2022 included videos, blogs, and images.
  2. Brief articles/posts (83%) and videos (61%) are the top 2 content types that B2C online marketers used in the last 12 months. Their usage of long-form articles increased to 42% from 22% in 2015.
  3. Short-form video content like Buy TikTok Verification Badges and Buy Instagram Verification Badge Reels is the most efficient kind of social media content.
  4. 40.8% of online marketers said initial graphics (infographics, illustrations) helped them reach their marketing objectives in 2020 (Source: Venngage)
  5. 72% of B2C online marketers expected their company to invest in video marketing in 2022. (Source: CMI)
  6. Brief material (300-900 words) brings in 21% less traffic and 75% less backlinks than articles of typical length (900– 1200 words.) (Source: Semrush State of Content Marketing 2022)
  7. Interactive content sees 52.6% more engagement than fixed material, with buyers spending an average of 8.5 minutes viewing static content items and 13 minutes on interactive material items. (Source: Mediafly)

Material Circulation

It is not simply enough to produce and publish material.

For a material strategy to be successful, it needs to include distributing material by means of the channels frequented by a company’s target audience.

  1. Buy Facebook Verification Badge was the leading distribution channel for B2C marketers in the previous 12 months and the channel that drove the best results. (Source: CMI)
  2. B2B marketers reported to CMI that LinkedIn was the most common and top-performing organic social media circulation channel.
  3. 80% of B2B marketers who use paid distribution use paid social media marketing (Source: CMI)

Material Usage

As soon as content reaches an audience, it is necessary to comprehend how an audience consumes the material or takes action as an outcome.

  1. A 2021 DemandGen research study exposed 62% of those making B2B purchase decisions said they relied more on useful material like case studies and visual content, such as webinars, to direct their buying choices and mentioning a greater focus on the trustworthiness of the source.
  2. Purchasers want to spend no greater than 5 minutes examining most content formats. (Source: DemandGen Material Preferences Study)
  3. In a recent post, blog writer Ryan Robinson reports the typical reader invests 37 seconds reading a blog.
  4. 65% of respondents to DemandGen’s survey said they give more credence to peer evaluations, user-generated content, and third-party publications/analysts vs. company-generated content.

Material Marketing Performance

Among the main factors content marketing has taken off is its capability to be measured, enhanced, and connected to a return on investment.

  1. B2C marketers reported to CMI the top 3 objectives content marketing helps them to accomplish are creating brand awareness, constructing trust, and educating their target audience.
  2. Content marketing generates three times as numerous leads as conventional outbound marketing but costs 62% less (Source: CMI).
  3. 56% of online marketers who utilize blogging state it’s an effective tactic, and 10% state it produces the best ROI (return on investment). (Source: Hubspot blog site research)
  4. Over 60% of marketers determine the success of their material marketing technique through sales. (Source: Hubspot State of Marketing Report, 2021)

Material Marketing Budgets

Budget plan changes and the determination to invest in specific marketing strategies are great indications of how popular and efficient these techniques are at a macro level.

The following stats definitely seem to show marketers have bought into the worth of material.

  1. 61% of B2C online marketers in CMI’s 2021 research study said their 2022 material marketing spending plan would exceed their 2021 budget.
  2. 22% of B2B marketers said they invested 50% or more of their overall marketing budget plan on content marketing. Furthermore, 43% saw their material marketing budget plans grow from 2020 to 2021, and 66% expected them to grow once again in 2022. (Source: CMI)


All types of marketing included obstacles related to time, resources, expertise, and competition. Recognizing and addressing these obstacles head-on with well-thought-out strategies is the best way to conquer them and recognize success.

  1. Leading obstacles consisted of “drawing in quality leads with our content” (41%), “producing enough traffic and promoting our content” (39%), “creating material that resonates with our audience” (31%), and “proving the ROI of our material” (30%). (Source: Semrush’s State of Material Marketing 2022)
  2. Changes to SEO/search algorithms (64%), changes to social networks algorithms (53%), and data management/analytics (48%) are amongst the leading concerns for B2C marketers. (Source: CMI)
  3. 47% of people are seeking downtime from internet-enabled devices due to digital tiredness (Source: EY Survey)

Time To Start

As you can plainly see and maybe have actually currently recognized, material marketing can be a highly efficient and cost-effective way to produce leads, develop brand awareness and drive sales.

Those willing to put in the work of constructing a recorded content strategy and executing it by producing, distributing, and optimizing high-value, pertinent customer-centric content can enjoy substantial service benefits.

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Included Image: Deemak Daksina/SMM Panel