Google Analytics 4 (GA4) is presenting built-in functionality that allows users to create landing reports.
Utilized to determine the efficiency of landing pages, these reports gather data about visits to a site, permitting web designers to evaluate and enhance their landing pages.
Formally launched in mid-October 2020, GA4 is the replacement for Universal Analytics (UA), which is being sunsetted in July 2023.
Prior to this update, which is being presented to users gradually, landing page reports had to be manually constructed. This was an unintuitive process, which required multiple clicks.
Landing Page Reports Available in Dashboard
You can discover the landing page report in the Engagement area of the left navigation in your GA4 dashboard.
The default, automated report includes metrics for Views, New Users, Typical Engagement Time per Session, Conversions, and Overall Revenue. Nevertheless, these fields can be changed and personalized to each webmaster’s individual needs.
Creating customized reports is a straightforward procedure:
- Click the “Customized Report” icon in the upper right corner.
- Click “Metrics” and add or eliminate the ones you desire in your report.
- Struck “Apply” and create your report.
GA4 Provides More Functionality Than Past Platform
Among the significant upgrades from UA4 to GA4 was the capability to integrate both web and app information into the exact same home. Google’s previous analytics program tracked screen views independently for mobile-specific properties.
GA4 included a brand-new “Event” sector while also adding brand-new metrics, including “Engaged Session,” “Typical Engagement Time per Session,” and “Engagement Rate.”
Whereas UA provided a wide range of basic reports, UA4 has far fewer. Analyzing data in GA4 has actually typically required extra work, either via the development of a custom-made “Expedition” report or by exporting the data.
In general, the functionality of GA4 appears to be geared towards collecting and keeping track of events on a site instead of tracking pageviews and sessions.
GA4 Focused On User Information And Data Sources
Another considerable modification from UA to GA4 was in information collection and privacy. Unlike its predecessor, GA4 does not gather or keep IP addresses.
It likewise simplified the process of erasing information while providing users with choices regarding the length of time their information is saved and if their place is recorded.
Source: @kristaseiden on Twitter
Included Image: G Tbov/SMM Panel