Google’s John Mueller: WordPress Not Naturally Better For SEO

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In reaction to a thread on Reddit, Google Search Advocate John Mueller states there’s no fundamental SEO advantage to utilizing WordPress compared to coding a website yourself.

A thread in the r/SEO online forum asks a familiar concern many professionals encounter in their professions.

Is WordPress better for SEO than coding your own site?

Other variations of that question consist of, “is WordPress much better for SEO than Wix,” or, “is WordPress much better for SEO than [insert CMS here]”

No matter how you ask it, the response is constantly the very same.

WordPress isn’t inherently much better for SEO than any other choice. It is among lots of methods to build a site that ranks in Google.

Mueller On WordPress For SEO

In reaction to whether utilizing WordPress is better for SEO than coding your own site, Mueller states:

“Not for SEO, however you can focus more on the content if you do not spend all your time developing a new CMS on your own. (some people choose making a CMS, so YMMV).”

As Mueller states, the most considerable advantage WordPress offers is the ease of usage compared to by hand writing code.

Nevertheless, that’s only useful to the site owner. It makes no difference to Google if a website is constructed with WordPress.

This concern turns up frequently and deserves revisiting due to the false information distributing around WordPress and SEO.

For example, take the second-most upvoted comment in the Reddit thread directly beneath Mueller’s.

A private claims, “Google knows WordPress well,” as though Googlebot can crawl WordPress websites more efficiently than other CMSs.

That’s incorrect, though the myth of WordPress being better for SEO continues to persist.

Screenshot from reddit.com/r/seo, December 2022. For additional information relating to the SEO capabilities of WordPress compared to other content management systems, see this short article from SEJ Creator Loren Baker. Baker lists the 25 finest SEO-friendly options to WordPress and the pros

and cons of each: Source: Reddit Featured Image Melisa Parlak/SMM Panel