Journalism to PR to Marketing to Sports

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In a world where PR and content marketing is necessary to SEO, the sports market can cause some knowings for anybody in the digital marketing field.

Karina Barriga Albring of FIFA joins me on the SEJ Program to go over the world of sports advancement and sports marketing. She shares her journey from traditional journalism to PR and marketing.

Take a look at how sports can provide some valuable marketing insights and how marketing can benefit from sports too.

We understand how enthusiastic people have to do with a sport, whether football, soccer, or basketball. People in some cases have an irrational accessory to this activity, myself included. We don’t use our minds when we process a sport. The fan base is not something rational. So when you have such an accessory to something. The psychological connection is so strong that, obviously, brand names will wish to be included. Sports marketing is tagging along to the tremendous love, attachment, and relationship we have for sports.— Karina Barriga Albring, 11:44

We’re going to start seeing brands align with athletes whose message and online personality line up with the values that the brand wants to spread.— Karina Barriga Albring, 24:31

Brands like to have ambassadors who are relatable and who are real individuals. So if you are a professional athlete who delights in theater, go to the theater and get associated with local community activities. Attempt to identify the other enthusiasms that you have. All of that assists you develop your personality. Make individuals find you more relatable and pleasant, which will equate into brands wishing to deal with you.— Karina Barriga Albring, 30:30

[00:00]– About Karina.
[03:40]– How working with other industries assisted her in sports.
[06:57]– What PR is all about.
[10:54]– What is Sports Marketing?
[16:12]– To what extent is licensing a part of Sports Marketing?
[19:14]– The value of personal branding in Sports Marketing.
[27:26]– Opportunities for athletes to build their brand.
[33:28]– Sports Marketing ideas that can be applied to marketing.

Resources discussed:
FIFA– https://www.fifa.com/

In the time that we’re residing in, we’re no longer competing for an audience. We’re not just
competing with our direct competitors however for the attention of the audience. You’re competing for individuals’s times. So if you are trying to get one of your fans’ attention, you are taking on the music they listen to. You’re also competing with Spotify and so several things. These days that is something that we require to think about when we analyze our strategies and our positioning. It’s not only about our direct rivals however about who our audience is offering their time and interest to.— Karina Barriga Albring, 48:29

In site development or SEO, it’s always good to inspect what your primary rival is doing and your smaller competition. And it’s constantly excellent to have a “side task” to try out. However, naturally, you might be unable to do it on your company’s site. Still, the capability to have some side job and then turn it into a business case and then pitch the ability to do it on your business’s site may also be useful.— Loren Baker, 47:23

The number one thing is comprehending the audience. Who are you attempting to reach, and after that determine the best channels to reach that audience? With influencers and content developers online, when we think about PR, we do not just consider traditional media. We think of anybody with a platform to make your message extensive.— Karina Barriga Albring, 8:27

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Get In Touch With Karina Viviana Barriga

Karina loves structure enduring relationships with individuals, using the game of football as her prime chance.

Her enthusiasm for sports and know-how in journalism, public relations, and marketing help her establish athletes and organizations side-by-side through dynamic service designs.

With an MBA committed to Football Industries already under her belt integrated with bi/multicultural experience within the industry, Karina is all set to make significant changes in this ballgame!

Get in touch with Karina on LinkedIn: https://www.linkedin.com/in/karina-barriga-albring!.?.!Follow her on Twitter: https://twitter.com/kbarrigaalbring Get In Touch With Loren Baker, Creator of SMM Panel: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him

on LinkedIn: https://www.linkedin.com/in/lorenbaker