Top 7 SEO Keyword Research Tools For Agencies

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All successful SEO projects count on precise, thorough data. And that process starts with the ideal keyword research study tools.

Sure, you can get away with gathering keyword data by hand by yourself. However while you might be saving the cost of a premium tool, manual keyword research expenses you in ot

her methods:

  • Performance. Doing keyword research study manually is time extensive. Just how much is an hour of your time worth?
  • Comprehensiveness. Historic and comprehensive data isn’t simple to get on your own. It’s too simple to lose out on important details that will make your SEO method a success.
  • Competition. Keyword research study tools permit you to comprehend not only what users are looking for but also what your competitors concentrates on. You can quickly determine gaps and discover the very best path to profitability and success.
  • Understanding. Veteran SEO specialists can craft their own keyword strategies with a cautious analysis of the SERPs, however that requires years of practice, trial, and pricey mistakes. Not everyone has that experience. And not everyone has actually made enough errors to avoid the pitfalls.

An excellent SEO keyword research tool eliminates much of the uncertainty. Here are seven well-known and time-tested tools for SEO that will get you well on the way to controling your market.

1. Google Keyword Coordinator

Screenshot from Google Keyword Planner, January 2023

Cost: Free.

Google Keyword Planner is a classic favorite.

It’s complimentary, however because the details comes directly from the search engine, it’s reliable and credible. It’s likewise flexible, allowing you to:

  • Identify new keywords.
  • Discover associated keywords.
  • Quote the variety of searches for each variation.
  • Estimate competition levels.

The tool is easy to access and readily available as a web application and via API, and it costs nothing; it just needs a Google Ads account.

You must likewise understand a couple of things when utilizing this tool.

Initially, these are price quotes based on historical information. That means if patterns change, it won’t always be shown here.

Google Keyword Planner also can’t inform you much about the SERP itself, such as what functions you can profit from and how the feature converts.

Since it becomes part of Google Advertisements, pay per click experience can assist you gain more insights. You’ll find patterns broadly throughout a group or granular level, like a city, area, or significant city.

Google Keyword Organizer also tends to integrate data for comparable keywords. So, if you would like to know if [keyword near me] is better than [keywords near me], you’ll require a various tool.

Lastly, the tool uses broad meanings of words like “competitors,” which doesn’t tell you who is ranking for the term, how much they’re investing to hold that ranking, or how likely you are to unseat them from their coveted leading 10 rankings.

That being said, it’s an outstanding tool if you simply want to get a glimpse or fresh ideas, if you ‘d like to use an API and create your own tools, or simply prefer to do the other tasks yourself.


Expense: Free, $29 each month, and $49 per month.

If Google’s Keyword Organizer isn’t quite sufficient, however you’re on a tight budget plan, might be the option you need. It likewise has different functions. uses autocomplete APIs to pull fundamental data for a number of websites and search engines, including Google, Amazon, eBay, Bing, Wikipedia, Alibaba, Buy YouTube Subscribers, Yandex, Fiverr, and Fotolia. This is ideal for specific niche clients and conference specific requirements.

It also has a Question/Intent Generator, an interactive subject explorer, and a topical overview tool.

In its interface (UI), you’ll find a user friendly filter system and a chart that consists of the competition, search volume, CPC, and a few other information about your selected keywords.

It does have some limits, however.

You can add to 20,000 keywords per seed with a limitation of 100 demands daily (five per minute) or 1,000 demands daily (10 per minute) on its paid strategies.

Its API gain access to, related keywords tool, Google Ad data, and other features are likewise limited to paid accounts.

3. Semrush

Screenshot from Semrush Cost: $119.95 to$449.95 each month.

In its digital marketing suite, Semrush deals a collection of six keyword tools and four competitive analysis tools with a database of more than 21 billion keywords.

You can get a full overview of the keywords you’re viewing, including paid and organic search volume, intent, competition, CPC, historical information, SERP analysis, and more.

You’ll get related keywords and questions, along with a lots of assistance, concepts, and tips from the Semrush Magic, Position Tracking, and Organic Traffic Insights tools.

The Keyword Organizer, however, is where much of the magic happens.

The natural rival tab makes it easy to find content and keyword gaps. Broaden them and establish clusters that will assist you grab traffic and conversions.

You can also see long-tail keyword information and other data to see what Page 1 holds concerning competition, problem, and chances at a broad or hyperlocal level.

The complete suite of tools is a big benefit. Teams can collaborate, share insights, and plan.

The smooth combination permits you to integrate your information, meaning teams can easily work together, share insights, and strategize.

And when you’re done, it can track whatever you require for an effective digital marketing strategy.

Some of the tools they use include:

  • On-page SEO tools.
  • Competitive analysis suite.
  • Log file analysis.
  • Site auditing.
  • Content marketing tools.
  • Marketing analysis.
  • Paid marketing tools.
  • Local SEO tools.
  • Rank tracking.
  • Social media management.
  • Link-building tools.
  • Amazon marketing tools.
  • Site money making tools.

Semrush’s best features when it pertains to keyword research study are its historical information and PPC metrics.

You can deep dive into projects and keywords to open the secrets of the SERPs and offer firm or internal groups with priceless info they do not generally access.

4. Moz Keyword Explorer

Screenshot from

Moz, January 2023 Cost: Free for 10 inquiries per month. $ 99-$599 monthly. With a database of more than 500 million keywords, Moz Keyword Explorer might be a terrific option if you’re looking

to build a technique rather than get a quick view of the data for a few keywords. Moz has actually long been a leader in the SEO space. Continuously updating and enhancing its Keyword Explorer Tool and its other core services, Moz stays up to date with the patterns and is popular for supplying SEO specialists with the latest tools. And it has done so for more than a decade.

Like the Google Keyword Tool, Moz’s keyword planning tool offers info on the difficulty and month-to-month search volume for terms. It likewise lets you drill down geographically.

When you start, you’ll find the Keyword Overview, which offers monthly search volumes, ranking trouble, organic click-through chances, and an approximated top priority level.

You can likewise:

  • Discover brand-new relevant keywords you need to be targeting however aren’t.
  • Learn how your site carries out for keywords.
  • Find locations where you can enhance your SEO (including fast wins and larger financial investments).
  • Focus on keywords for efficient method production.
  • Leading SERP analysis and features.
  • Competitor analysis.
  • Organic click-through rates.

Unlike the Google Keyword Tool, nevertheless, Moz supplies you with data beyond the fundamentals. Think of it like keyword research and SERP analysis.

Moz does tend to have less keyword tips. And like Google’s Keyword Planner, it supplies range estimates for search data rather than a specific number.

However, the database is upgraded often, so you can feel confident that you’re keeping up with the consistent modification in customer search routines and rankings.

Plus, it’s simple to utilize, so teams can rapidly look after marketing tasks like finding opportunities, tracking efficiency, identifying problem locations, and gathering page-level details.

Moz also offers a number of other tools to assist you get your website on track and ahead of the competition, however we truly like it for its keyword research and versatility.

5. Ahrefs Keyword Explorer

Expense: $99-$999 each month.

If I had to describe Ahrefs in one word, it would be power.

Go into a word into the search box, and you exist with several panels that can tell you everything you want to know about that keyword.

Total search volume, clicks, difficulty, the SERP features, and even a volume-difficulty distribution. And while it may look like a lot, all the info is efficient and clearly provided.

Ahrefs offers terms in a parent-child topic format, providing the terms with context, so you can easily find out more about the terms, such as intent, while recognizing overlap and keeping it all simple to discover and understand.

These topics appear when you search for a related term, including the term’s ranking on the SERP, SERP result type, first-page ranking trouble ratings, and a picture of the user-delivered SERP. You can stay broad or narrow all of it down by city or language.

Ahrefs can get a bit pricey. Agencies might discover it hard to scale if they choose several user or client accounts, but it’s still among the very best and most trustworthy keyword research tools on the marketplace.

What I really like about Ahrefs is that it’s extensive. It has one of the biggest databases of all the tools readily available (19.2 billion keywords, 10 search engines, and 242 nations at the time of writing), and it’s frequently updated.

It makes international SEO techniques a breeze and consists of data for everything from Google and Bing to Buy YouTube Subscribers and Amazon.

Plus, they clearly discuss their metrics and database. Which level of openness means trust.

Other tools in the suite include:

  • Site Explorer.
  • Site auditing.
  • Rank tracking.
  • Material Explorer.

6. SERanking

Screenshot from SERanking, November 2022. Cost:$23.52-$239 each month, depending on the ranking check and payment frequency. SERanking shines as a keyword research tool within an all-around SEO toolkit

. SERanking assists you keep costs down while providing functions that enable agencies to fulfill customers’unique needs. Among the very first things you’ll notice when you log in is its intuitive interface. However this tool isn’t simply another pretty online tool. Its database is robust. SERanking’s U.S. database includes 887 million keywords, 327 million U.S. domains, and 3 trillion indexed backlinks. And this does not include its extensive

European and Asian databases. The overview page provides a solid take a look at the data, which includes search volume, the CPC, and a problem rating. SERanking also offers lists of related and low-volume keywords if you need motivation or tips, along with long-tail keyword ideas with details about SERP functions, competition levels, search volume, and other information you need to understand to recognize new opportunities. Obviously, determining keywords is only the start of the mystery. How do you turn keywords into conversions? SERanking supplies keyword tools that assist you address this question. You can find out who the competition is in the organic outcomes and see who is buying search advertisements, in addition to details like approximated traffic levels and copies of the advertisements they’re using. This enables you to see what’s working

, acquire insights into the users looking for those terms, and generate new ideas to try. SERanking deals company features, such as white labeling, report builders, lead generator, and other functions

you’ll discover helpful. However, among the functions companies might find most helpful in keyword research is SERanking’s bulk keyword analysis, which lets you run countless keywords and download full reports for all the terms that matter.

Other tools in the SERanking Suite consist of: Keyword Rank Tracker. Keyword Grouper. Keyword Suggestions and Browse Volume Checker. Index Status checker. Backlink Checker. Backlink monitoring. Competitive research study tool. Site auditing tool. On-page SEO Checker. Page Modifications Monitor. Social network analytics. Traffic analysis.

  • SERanking is more budget-friendly than some of the other tools out there, but it does come
  • at a cost.
  • It isn’t as robust as
  • a few of its competitors
  • and does not get as granular in the very same
  • method, but it still offers the features and data you require to develop a successful SEO strategy. And with its versatile prices, this tool
  • is well worth considering. 7. BrightEdge Data Cube Cost: Custom-made pricing design. If you’re searching for an AI-powered digital marketing tool suite that consists of a quality research tool, BrightEdge might be the right choice for you. Unlike other tools that focus on providing you with data and ways to examine that information, BrightEdge wants to
  • do much of the lengthy analysis for you. Among its search, material,

    social, regional, and mobile

    options, you’ll find Data Cube– an

    AI-backed content and keyword tool that uses natural language processing to find associated topics and keywords. You’ll also encounter DataMind, an AI that helps you discover search trends, changes in consumer behaviors, and important competitor motions you need to know about. The two together make it fast and simple to carry out keyword research, build out subjects,

    produce content methods, and reinforce your SEO strategies. Once you enter a subject or broad keyword, the tool will supply you with appropriate keywords, the search volume, competition levels, keyword worth, it’s universal listing, and the variety of words in the phrase. Filter the outcomes by a custom set of requirements to narrow the note down and get the essential details. Once you have a list, select the ones you wish to keep and download them or utilize them with BrightEdge’s other tools to create full strategies and acquire more insights

    . This could consist of rival analysis, examining SERP functions, intent, or other tasks. For agencies that supply local SEO, BrightEdge likewise provides HyperLocal, which assists you find and track keywords and keyword efficiency at the local level. When you’re done, give the Chance Forecasting and tracking tools a shot to

    monitor your progress and provide customers with the information they care about. Perhaps the nicest feature for firms is its Storybuilder– a reporting tool that enables you to produce

    rich client reports that provide clients with targeted summaries and the data they

    ‘re most interested in. If this seems like the ideal tool for you, the company offers demonstrations, however there are a couple of things you should consider.

    Initially, it only updates once per month. And while the business keeps its prices near to the chest, this digital marketing tool suite is a considerable investment

    . It may not be the very best option if keyword research is the only thing you need. Secondly, while the tools are highly advanced and refined, there is a discovering curve to get started. You’ll likewise find that there are limitations on features like keyword tracking, and it can be lengthy to establish, with some modifications needing technical assistance. Lastly, BrightEdge’s

    keyword research study tool does not let you get too far into the weeds and doesn’t include PPC traffic. That aside, firms and bigger brands will find that it scales quickly, has actually a perfectly created UI, and makes you look fantastic to clients. The Very Best Company SEO Keyword

    Research Study Tools This list only includes seven of the numerous tools available today to assist you get your keyword research study done to a professional degree. But no matter how many of the tools we show you or which ones, it’s important to comprehend that none are perfect. Each tool has its own unique strengths and weaknesses, so choosing a platform is very much dependent on the kinds of clients that you typically deal with and

    individual choice. In reality, you’ll likely discover that you choose to work in between a couple of tools to achieve everything you ‘d like.

    Google Keyword Planner and

    are leading choices when you desire a quick look at the information, or you ‘d like to export the data to work on somewhere else.

    You may even wish to utilize this information with the other tools discussed in this chapter. Ahrefs, Moz, Semrush, and BrightEdge are

    even more robust and are better fit to company SEO tasks. While not complimentary(although they provide free strategies or a trial period except BrightEdge ), they enable you to actually dig into the search space, eventually resulting in greater traffic, more conversions, and stronger SEO strategies. These advantages need more time and frequently included a

    learning curve. Without a doubt, the most crucial keyword research study tool you have access to is you. Keyword research is more than merely picking the keywords with the biggest search volume or the expression with the most affordable Cost Per Click(CPC ).

    It’s your competence, experience, knowledge, and insights that transform information into digital marketing you can be pleased with. Featured Image: Paulo Bobita/SMM Panel